TOLL Chooses RALI
TOLL NZ re-instated their annual Family Fun Days held this year in Taupo and Ashburton in March for all owner drivers and their families. RALI also attended these days once again by invitation; setting up a stand and offering up a $2000 prize towards the winner's vehicle rebranding costs, at each day.
Toll operates in 55 countries and in 2010 made the big step to integrate all their acquisitions into one unified Group brand. This consolidation will strengthen the Group and affects the business structure, the administration and stationary, uniforms and fleet appearance. This was also an opportune time to refresh the image and logos.
In New Zealand, Toll approached Resene Automotive & Light Industrial to supply the automotive paint for the rebranding process. RALI's national coverage and the long term relationship that Toll has with the Resene Group were big influencers in this exclusive agreement signed in December 2010.
The Fun days were a great opportunity to get alongside the owners drivers and see how far the Toll rebranding has come.
Toll Director Gregory Miller, felt the day was a great success and congratulated the RALI team saying that "it was a pleasure to work with a group of motivated, enthusiastic and well organised people. Your contribution and professionalism was extremely well received and appreciated".